PERCY: PRESS FACT SHEET
percy.garden/press · hello@percy.garden

──────────────────────────────────────────
ABOUT PERCY (use whichever length fits)
──────────────────────────────────────────

One line:
Percy is the garden journal that remembers, so you can enjoy your garden. You just talk to it.

Short:
Percy is the garden journal that remembers, so you can enjoy your garden. Gardeners tell Percy what they planted, ask a question, share a photo, or mention the hummingbird that just flew by. Percy remembers all of it, connects it to the weather and to where the garden is, helps gardeners learn from their own history, and at the end of the season gives it back as the Migration Report, a designed year in review.

Long:
Percy is the garden journal that remembers, so you can enjoy your garden. Built on a simple belief, that the experience of having a garden is as worth remembering as the things you grow in it, Percy lets gardeners capture a season by talking, the way they'd tell a friend. It holds plantings, harvests, problems and small moments side by side, connects them to daily weather and local ecology, flags native and invasive plants in the US, UK, Canada and Australia, and uses the gardener's own history to give advice that fits their garden. At the end of each season, the Migration Report turns it all into a designed year in review. Percy is an independent company and a member of 1% for the Planet. It's free for a gardener's first growing season, then US$39 a year, on iPhone, Android and the web.

──────────────────────────────────────────
FAST FACTS
──────────────────────────────────────────

Name: Percy
What it is: The garden journal that remembers, so you can enjoy your garden
Founder: Brian Eden
Launched: 2026
Platforms: iPhone (App Store), Android (Google Play), any browser at app.percy.garden
Price: Free for your first growing season. Then US$39/year as a Founding Member, locked in for as long as you stay subscribed. No credit card to start.
Business model: Subscription only. No ads, no selling data, no venture capital.
Giving: Member of 1% for the Planet
Website: https://percy.garden
App Store: https://apps.apple.com/app/percy-garden-journal/id6762551296
Google Play: https://play.google.com/store/apps/details?id=garden.percy.app
Sample Migration Report: https://percy.garden/sample-report/
Press contact: hello@percy.garden

──────────────────────────────────────────
WHAT IT DOES
──────────────────────────────────────────

Just talk: Hold, talk, confirm. Percy remembers the plant, what happened and what you did, and saves the day's weather with the note. Or type, or add a photo.
The Perch: One thing worth knowing today. Frost and weather alerts for your garden, reminders and check-ins, and a place to ask Percy anything.
Ask about your garden: Garden advice based on your own garden's history, not generic advice for a zone.
Photo ID: Plant, pest and disease identification from a photo. In the US, UK, Canada and Australia, it flags natives and invasives too.
The Nest: Everything you've told Percy, kept like a book. Highlights, a chapter for every plant, and Field Notes for everything in between.
Twigs: The garden planner. Tending (your to-do list) and Someday (the maybe-one-day ideas).
The Garden Letter: Every couple of weeks by email. What you've noted lately, in your own words, and what's coming where you live.
The Migration Report: At the end of the season, your garden's year in review: a year of weather, every plant you grew, the visitors and the highlights, and notes for next season. The first Migration Reports arrive in January 2027.

──────────────────────────────────────────
FOUNDER
──────────────────────────────────────────

Brian Eden is the founder of Percy and an executive creative director. He has gardened for more than 20 years, starting with a few terra cotta pots on a city patio; today it's raised beds, fruit trees and a pollinator garden where a stand of invasive privet used to be. He has been a serious photographer for nearly as long.

He once planned a whole season on graph paper at a table on the Santa Monica boardwalk. By summer the notebook had stalled, and the moments he most wanted to keep, like a hummingbird hovering in front of him, never made it in. Percy is the journal he wished he'd had.

Quotes:
"Every fall, I had a record of what I'd planted, but almost nothing about what it felt like to be out there. That's the part I built Percy to remember."
"I wanted the hummingbird to be a season highlight, just like the day I harvested my tomatoes."
"A lot of people are thinking about how to use AI for efficiency. What interests me is using it to make something possible that hasn't been possible before."
"It is, somewhat ironically, an AI product built with the goal of helping people spend more time being human."

──────────────────────────────────────────
WHY "PERCY"?
──────────────────────────────────────────

The name started with "perceive": to notice carefully, to pay close attention. It also holds a "perch," where a bird lands and goes quiet, and "Persephone," whose story is the turning of the seasons: she leaves and winter comes, she returns and the garden wakes up. Percy keeps a garden through the dormant months and brings it back with the spring. And it's a good name for a bird.

──────────────────────────────────────────
USING THESE FILES
──────────────────────────────────────────

Logos, images and screenshots in this kit may be used in editorial coverage of Percy. Please don't alter, recolor or crop the logo. Credit: Courtesy of Percy.
